WordPress is a great solution for small-to-mid-sized businesses looking to make a splash online and get the attention they deserve. Long gone are the days of flipping through the Yellow Pages for businesses. Potential customers are flocking to Google in droves, and a WordPress site is the perfect way to catch their eye and win their business.

Does your site need a little extra pizazz? Perhaps you'd like to have a real-time photo feed from Pinterest, need an especially complex contact form that reacts to your users' input, or want a special promotional voting system set up. WordPress has you covered. With a vast database of user-created plugins, WordPress gives you a wide-ranging community of developers right at your fingertips.

Need a site fast, and can't afford custom design time? WordPress features a large-scale community dedicated to building great-looking templates that are guaranteed to impress any potential customers who visit your site.

Already have a WordPress site? Many times we can take the site you currently use and custom-design a brand new theme just for you around the content you already have. And since WordPress is so widely-known and user-friendly, you won't have to relearn how to add content to your site from scratch.

Do you plan to constantly update your news feed? Since WordPress was originally developed as a blogging system, it's perfect for news updates. Simply add an article to your feed, and easily interact with visitors.

Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior.

However, there is one area where Google Analytics frustrates its users: the organic search terms report. An increasing number of results in this part of Analytics are listed as ‘not provided’ – not much use when you’re trying to find out what people are searching for.

Note: the ‘not provided’ is lifted for paid search results. It’s just the organic search results that are often hidden from view.

Why Is Data Hidden and ‘Not Provided’?

In October 2011, Google changed the way it harvests data from search to protect users’ privacy.

If a user is logged into a Google product (such as Gmail or any Google Account) when searching, their search is conducted over SSL. As such, the referral data relating to that search is hidden.

Referral data includes some useful information such as the keywords used to perform that search. Google can still see this information, but website owners – and Analytics account holders – can’t access it.

This missing data leaves a gaping hole in our analytics reports, making it difficult for us to know the ROI of specific keywords we rank for in organic search.

Fortunately, there are a few workarounds that can reveal the data behind these figures.

    1) In your Analytics account, head to Admin, then Profiles.
    2) Click the name of the profile you want to work with, and select the Filters tab.
    3) Create a new filter in your Analytics account: