Responsive Web Design provides a Huge Competitive Advantage.

TOP Five reasons - Why having a responsive website is a huge competitive advantage.

1. Google will reward you!

"Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device."

2. Reduce your bounce rate.

"The bounce rate is the percentage of visitors who enter a website and then leave or bounce rather than continuing on to view other pages within the same site.

-Since Responsive website adapt to the device that is viewing the website, it provides visitors a far greater user experience. Improving the user's experience will undoubtedly lower your site's bounce rate.

3. Eliminates Duplicate Content.

"Mobile website and responsive websites are different terms; Mobile website majorly starts with m.example.com, where responsive websites are as same as the original URL, Like www.example.com.

Since Google does not like sites with duplicate content, it places you at serious risk for being punished or penalized by Google’s algorithms. Having a responsive website is only solution for this.

4. Site speed.

"Another factor for determining search results page ranking is the speed in which a website loads, so it's important to minimize or reduce the amount of time to task for a website to load. Since redirection is required when having a separate mobile website, it increases loading time for the website.

-A responsive website design does not redirect, instead it adjusts to the screen size or resolution of the device, therefore in theory reducing load time.

5. IMPROVED ROI.

"Having a responsive website will reduce the amount of time of users spending thinking and expanding site content on their phones/tablets and more time learning and shopping about your products and services. The bottom line is that responsive website design provides an overall better user experience thus improving your website ROI (Return on Investment).