5 reasons eCommerce should be important to your business
No one can deny nowadays that the technology and the revolution of the smart phones became an essential part of our life, as a matter of the busy stressed life, we started to seek for an easy and fast solutions, which was the one of main reasons for the uprising of the E-Commerce Concept in our life.
So how can eCommerce boost your business?
eCommerce Influences Purchase Decisions
When customers are deciding on a purchase, they start by looking online.
Your website is your showroom, where customers can research your product and see all the reasons it is right for them.
Now imagine that same product was just a couple of clicks away from being theirs. A well-designed eCommerce site can influence purchase decisions by showcasing your product at its best, and making it as easy as pie to take action and make a purchase.
Staples' customer-friendly online shop has been such a success that they have scaled back their bricks and mortar stores in favor of it. Their secret?
A searchable and convenient catalog that makes purchasing easy, with plenty of product reviews to encourage that sale.
eCommerce Taps into Social Media
Nowadays, the social media revolution effect is stronger than the word of mouth, as you not only can hear about the product or even can see it, but also you can experience a lot of different comments from your customers which increase your branding with zero costs for you, in addition of the rapid spread over effect for any of your promotions, which affect in reverse your website traffic and increase the number of your customers.
eCommerce Is Convenient
Whether they're just getting through the door after a 10-hour work day, or getting the shopping done at the crack of dawn before the kids get up, customers appreciate the convenience of online shopping.
People's lives are hectic; getting to a bricks and mortar store means taking a sizeable chunk out of their day for a detour. eCommerce means you can fit into your customer's busy lives, offering the products they want, when they want them.
eCommerce Can Broaden Your Brand
eCommerce can be used in ways a traditional bricks and mortar store couldn't, whether that is by offering intangible products, providing some kind of web search, or giving customers the ability to order a product to their exact specifications.
eCommerce can be used to broaden your range of products for sale, bringing you more custom and diversifying your sales.
eCommerce Offers a Personalized Experience
There are many ways in which eCommerce can be used to forge a more personal connection with customers.
For example, an eCommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face.
eCommerce offers businesses a vital opportunity to offer their customers round-the-clock convenience.
A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.
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